BLE Beacons in Retail

Guylain Roy MacHabee Beacons, IoT, Use Case - Retail

Much has been written about beacons in retail and how they will revolutionize the customer experience. When Apple announced the iBeacon protocol retail innovators immediately understood the disruptive potential of beacons to provide customers with targeted offers based on a customer’s location in a store. So what’s a beacon? Bluetooth Smart or BLE beacons (Bluetooth Low Energy) are small electronic …